Blue Nile is the world’s largest online jewellery retailer, and they wanted their iPhone app to reflect that. Together with our partners at Toy Rockets, we refreshed their existing app with an updated look and expanded features. We added an elegant carousel-style jewelry gallery, perfect for flipping through different styles of jewellery that can be sorted by various categories.

The custom ring builder feature is the icing on the cake. The user designs their own custom ring using an easy three step process. After selecting a specific diamond, setting, and size, the customer can purchase the ring directly through the app and have it shipped right to their door.
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