As a denim head, I love seeing these well shot videos. Naked and Famous is a Canadian denim company that's pretty well known for it's crazy variations on typically denim. From glow in the dark, scratch and sniff to thermochromic, these guys are constantly pushing the boundaries.
A couple years back, Nick Bertke (better known as Pogo) put out a song he created from sampling elements from Snow White, which ended up taking off, accumulating over 10 million views. If you haven't heard it, or need a quick reminder what I'm talking about, check out the video.